Faking it From the Waist Up: Communicating in the Midst of a Pandemic 101

With the onset of the global pandemic, one of the world’s most popular video conferencing services, Zoom, has seen a nearly 2,000% increase since last December. This means that those of us who can work from home and need to “meet” are likely using conference calls for audio only or video technology when we need […]

Micro Case Study: Working with City Governance to Create A Win-Win-Win

In my role as Chair of the Board of the Oxnard Chamber of Commerce, I approached challenges in the same way as I do here at SMPA: Connect the right people to create a win-win-win. Take this micro case study of drinking establishments in Oxnard as an example. In 2019, many of them, like craft […]

Websites: Is Your Website the Center of Your Digital Universe?

Many organizations are unsure of what their website’s purpose is. For some, it is a repository of information where an organization can tell their whole brand story. But websites are more than that. For SMPA, websites are considered the center of a comprehensive digital strategy. Ideally, a website is the place where the ‘big picture’ […]

Why City Managers Need Communications Professionals

Being a city manager is a tough job. He or she is expected to be a virtual expert on a myriad of subjects, depending upon the day. Everything from budgeting, the Brown Act and building, to politics, public works and policing. It’s been suggested in jest that the title “city manager,” might as well be […]

Communications and Emergency Response: Where Do I Start?

Santa Clarita Buckweed Fire 2007 - Photo by Ryan Drake

If you work in local government then, chances are, you are going to be part of an emergency response. Having led communications for 11 federally-declared disasters in my former municipality (and helping out on a few more as a consultant), I can attest that working through a crisis is one of the most stressful, time-demanding […]

Why You and Your Organization Need Interns More Than THEY Need You!

Ahh interns. Those bright-eyed, digitally-connected young people who come into your workplace to learn and grow. Over the years, I’ve come to appreciate interns and believe that if you get the right ones, they often give more than they take. Here are a few examples of why you and your organization needs interns. Old Dog, […]

The Mystery of Media Relations Revealed: Top 10 Media Rules to Live by

Contact Stacy Miller Public Affairs

When I was the public relations manager in the 1980’s for an L.A.-based hospital, media relations was my world.  No one in the organization talked to the press without first talking to me. Doctors, nurses, administrators—everyone sent those press calls my way. Life was good. Then I went to work for local government where the […]