Supply Chain Solutions

PORT HUENEME

The Issue

The Port of Hueneme operations support Ventura County with an annual $2.2 billion in economic activity and 20,032 jobs while trade through the Port generates more than $173.2 million in direct and related state and local taxes, which fund vital community services.

As the only commercial deep-water port between Los Angeles and San Francisco, the fourth largest container port in California and the first banana importation port on the west coast, the Port of Hueneme is an integral economic engine for Ventura County and beyond. The port’s relevance also extends to its community engagement and environmental stewardship footprints throughout the community.

Although a powerhouse in Ventura County, the economic impact of the port was unknown to many in surrounding communities. From communicating its relevance as part of the solution to the COVID-19-caused supply chain issue, to helping educate the community about important programs and projects, the Port of Hueneme depended on the communication professionalism and expertise of the Stacy Miller Public Affairs team.

Strategic

Approach

COMMUNICATION STRATEGY

Analyzing, Creating and Communicating

SOCIAL MEIDA

Planning, Designing, Executing and Reporting

BRANDED MARKETING

Researching, Strategic Planning, Visual Storytelling and Promoting

PUBLIC RELATIONS

Managing, Organizing, Representing and Communicating

DIGITAL MARKETING

Strategizing, Promoting, Creating and Advertising

EARNED MEDIA

Planning, Pitching and Publishing

The Solution

The Stacy Miller Public Affairs team combined savvy and strategic communication tools and tactics to successfully share the Port’s amazing success stories with area residents, business and community leaders through regional marketing campaigns–including earned and social media, as well as print and outdoor advertising.

Stacy Miller Public Affairs developed and executed a multi-media marketing campaign to reach the community at various touch points by using strategic communication tactics including out-of-home advertising on billboards and transit shelters that were placed near strategic corridors and neighborhoods around the Port where potential job-seekers live. Other tactics employed were television and online streaming video commercials, English and Spanish digital ads, and storytelling with guest editorial placement and sponsored content in local media, such as prominent business journals.

Impact

Through sponsored content and guest editorial placement, the Port showcased its position as a top leader in creating supply chain solutions in light of global shipping woes due to the COVID-19 pandemic.

While Ports worldwide saw unprecedented cargo backlogs, the Port of Hueneme remained congestion free and was able to pivot by using strategic solutions with existing trade partners.

1.5 million impressions on television and online streaming platforms.

Out-of-home media garnered nearly 7 million impressions.

More than 1.5 million impressions for digital advertisements.

Editorial and sponsored content reached thousands.