Homelessness and Health

National Health Foundation - Project 1

The Issue

With the initial effort in 2016-2018 to create brand recognition for NHF, to enhance the visibility of its visionary CEO, Kelly Bruno Nelson, and to lay the foundation for effective internal and external communications–SMPA was brought on to assist in expediting those goals. Thus started SMPA’s three-year involvement in establishing a communications strategy and implementation spanning across web and social media channels.

Strategic

Approach

COMMUNICATION STRATEGY

COMMUNICATION STRATEGY

CONTENT DEVELOPMENT

CONTENT DEVELOPMENT

DIGITAL STRATEGY

DIGITAL STRATEGY

WEBSITE DESIGN & DEVELOPMENT

WEBSITE DESIGN & DEVELOPMENT

SOCIAL MEIDA

SOCIAL MEDIA

The Solution

SMPA delivered a comprehensive digital media plan that included the complete redesign of the NHFCA.org website. The redesign included shepherding the organization through the articulation of their vision and impact. 

SMPA’s deep listening process centered on helping the organization put to words who they are, what they do, and why that matters. This process informed the goal structure, creative branding, and website experience. SMPA also developed and maintained a full suite of social media, including strategic and branded social media posts, monthly E-newsletters, and an integrated blogging presence.

Impact

SMPA secured a long-format Life Connected segment that aired on NBC Los Angeles as part of their ongoing efforts to highlight the state of homelessness in Los Angeles.

Kelly Bruno Nelson and NHF were nominated for multiple awards–including the Los Angeles Business Journal’s Healthcare Leadership Award (both in 2017 and 2019) and The Impact Maker Award.

Additional high profile interviews included: KPCC, USA Today, VC Star. LAIst and more.

The National Health Foundation won the LABJ Nonprofit of the Year award.