The subsequent engagement with SMPA was centered on creating meaningful exposure for NHF’s Recuperative Care program and its leadership. The focus was also to clarify misunderstanding of what Recuperative Care is and to pave the way for the program.
The intention, structure, and success of the program on the local stage was somewhat understood, but efforts were needed to combat NIMBYism in communities where such programs were being met with friction. Additionally, the organization was poised to replicate the model in multiple locations throughout Southern California and needed a boost in funding to achieve its goals.
SMPA crafted a comprehensive media relations campaign with the goals of securing in-depth news coverage, seeking award nominations, and applying for grants. In addition, the campaign’s objective was to help elevate NHF CEO Kelly Bruno as a thought leader in the health non-profit field through speaking opportunities.
SMPA co-wrote a grant application for the national NBC Project Innovation Grant and was awarded $50,000.
Secured a $586K gift from Providence Southern California.
Secured a $240,000 grant in collaboration with Providence Southern California to build a model of care for unhoused seniors in the San Fernando Valley.